WHY white you say?
Because first and foremost its BLEACH-ABLE. We choose washable bedding that you can easily clean in the comfort of your own home, and not worry about dry cleaning, or worse.. not washing at all.
It goes with ANY color scheme. We can choose any and every accent color to pair it with and that white bedding will fit right in.
Many people desire for their master to be a retreat. To be spa-like or a high end resort feel. White bedding is the key to capitalizing on that feel.
And lastly, white is always bright. And bright appears clean, crisp and happy. So why NOT?